Social Media Ratio – @AlbertQian
Social Media Ratio
Many people erroneously refer to marketing as sales, almost as if the two are inter-linked. The two are primarily equated since they appear to take part in the same industry, as both seem to require adept social skills, understanding of a market and selling of a product straight up. As a result, it has become natural for people to think that social media is “just” another tool for selling and marketing a product.
Social Media Ratio
I have found myself in situations where social media – especially on Twitter – is just that – selling, inviting to parties through Tweet button links and more selling. The ratio of engagement to selling is zero to 100%, and as appalling it may seem to those of us who use Twitter to not only engage, network, share meaningful content, marketers of every breed have bought into this belief.
The question to consider here is, what is the right type of social media ratio?
My take on this is simple: Your social media efforts should involve more engagement than sales, primarily because social media is so transparent. If you spend your time selling, tweeting about contests you hold and things related, you will never get the proper amount of engagement that you hope to build – Yes, you will get people who automate their follows – Yes, you will get people who want to win the thing you are raffling off, but you will never get a true conversation going with evangelists who will speak on your behalf. In my understanding, you should spend at least 60-70% of the time engaging, and the rest of the time selling.
Written By ”The Social Media Dude” – Albert Qian
Be Sure To Check Out albertqian.com
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