The Social Media Dude – 3 Reasons Why Kelly Clarkson Gets Social Media
3 Reasons Why Kelly Clarkson Gets Social Media
I’ve been listening to Kelly Clarkson with great interest since she first broke onto the scene after winning American Idol with her rousing rendition of “A Moment Like This”. The young teenager in me couldn’t understand the meaning of the lyrics, but found her voice to be powerful and great.
Outside of singing, Kelly Clarkson also does another thing great: social media. Here are 3 reasons why she rocks at it, and why you as a personal brander should take a few cues from her:
1. Personalization of the Brand Experience: Kelly Clarkson goes beyond promoting her music and also promotes her outside life. Few major celebrities are willing to even show off their dog as she does, but she really goes above and beyond with it. You almost feel as if you are there with her as she chows down on her favorite taco or drinks her new favorite coffee, which leads to her…
2. Laid Back Attitude: From cheering on the Mavericks (she is well, a Texas native. One can’t blame her) to being an unintended brand ambassador, Kelly Clarkson goes out of her way to promote things that don’t affect her music at all, which means that she is someone who…
3. Shouts-out to her fans and followers: In a world where a lot of companies still don’t know how to acknowledge the ones that have taken them to where they are, Kelly Clarkson celebrates those who helped her become successful. In social media, the “thank you” is no bigger than anything else.
How are you cultivating your personal brand image today? Granted, we won’t all be celebrities, but we can begin building a greater network through enchanting principles. Twitter friend Robert Caruso (@fondalo) is famous for talking coffee, for example. How about you? What can drive your personal brand?
Written By ”The Social Media Dude” – Albert Qian
Be Sure To Check Out albertqian.com
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