The Powerful Result of Online Reviews in Your Marketing
If you’re not encouraging customer reviews, taking advantage of them, and if you’re not also monitoring what is being said about your business online, this could be a success limiting move. Read on to find out why encouraging reviews, taking advantage of them, and monitoring them can provide powerful results for your business.
The Power of Positive Customer Reviews
Many people who look to shop online look for social proof before they make a purchasing decision. If people are online saying great things about your business and / or your brand, this is a very good thing. People who are interested in whatever it is that you are selling will find those positive reviews and testimonials and you can also point potential customers to those positive reviews, too. It provides an excellent way to overcome sales objections because people see that it is not just you telling them how good you are.
Encourage Reviews
Encouraging reviews is smart. Asking people for their feedback gives you the opportunity to get the good news and it also helps you learn from the not-so-positive reviews. If you receive reviews, consider putting them on a review or testimonial section of your website. You can refer to these in sales material, in social marketing updates, and people can naturally find them through navigation from within your website.
Tip: If your business sells online and it offers any sort of affiliate program, you can also encourage your affiliates to post reviews about your product as this will increase your online exposure, too.
Monitoring Reviews and Reputation
There are many websites and mobile applications now dedicated to helping people find what they want and find a way to get feedback from others. Google also offers people the ability to read and to write reviews directly in the Google search engine. It’s very smart to monitor your online reputation by regularly checking online reviews about your business. Not only can you see great feedback that you can point potential customers to but you can also see the less-than-positive feedback and do some damage control. Bad news tends to travel faster than good news and in the case of bad reviews, you’ll want to know about them because 1 bad review will do more damage than 10 good ones. Show customers and prospects that you’re willing to make it right, and you’ll be able to win more people over.
Tip: Beyond monitoring your online reputation, consider keeping tabs on the reputation of your top competitors, too. This can help you figure out what they do right and what they do wrong. That information can help you with ongoing marketing intelligence efforts and result in improving your own business, too.
Sharon Hurley Hall writes for Jenkinson and Associates, skilled and results-oriented marketing consultants who can help you with many facets of your marketing and online success strategy.
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