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Viral K-Mart Commercial Made Me #ShipMyPants

kmart

This morning I was reading one of my favorite marketing blogs, AdvertisingIdeas101.com and I read about K-Mart’s new commercial, which seems to be gaining a ton of attention and viral buzz.  The basis of the commercial is a play on words of “Sh*t My Pants”, and the employees of K-Mart...

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Shakespeare would have you believe that names are unimportant, and that the Montagues and Capulets of this world can get along just fine. While that might be true for the world of fifteenth century romance, it is certainly less so for the world of 21st century promotional marketing. Your name is going to appear on everything: from your business’ letterheads to your business’s...

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