Though it is unclear if the Kardashian sister is in business with the cosmetics company, one thing is for sure: When Kim signs on to be a sponsored tweeter/publisher for a company, the brand gets a ton of exposure, and she gets a hefty paycheck in return.
Such is the deal with sponsored tweets, just as with any other endorsement: Companies that sign celebrities on expect to extend their reach, captivate the celebrity’s fan base, and maximize results…
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