I’m often asked by non-social media professional friends about social media. With social media news taking over the world on a daily basis, it seems like a reasonable thing to ask. The question I get the most is how social media is particularly useful, especially since there seems to be so much noise about who is acquiring who and what the bubble seems to be, the point of the industry.
For me, the power of social media lies in the referral. Whether its a tweet, a LinkedIn introduction, or a Facebook message introducing two people, social media puts relationships front and center. Nowhere else on earth can you connect two people and get things done, personal or social.
Have you used social media to connect and make an impression today?
Connect with Albert on social media. Twitter @albertqian, LinkedIn, and Facebook today. He writes for the Social Media Dude blog.