We’re taught at a young age that we shouldn’t be afraid to ask for what we want: an ice cream cone, a walk in the park, and even later on, a request for a date and the chance to woo someone at dinner. These qualities society sees as important for personal growth and for one’s ability to stand up for themselves.
We are also taught about what is not appropriate to ask, such as a woman’s age, someone’s salary or someone’s ownership amount of assets. Society says that in that area, we are violating someone’s privacy and being disrespectful.
And then there is the gray area: asking for individuals in the social media world to like our Facebook page.
I get many requests per week to follow someone’s Facebook page. Most of the time I gladly oblige because friends help out friends. Some pages are engaging, fun and interesting to follow while others almost never update, and when they do, they pitch a product above all else. However, lately I’ve been seeing that the request to like a page has moved beyond the incognito “send a like request”: It’s moved into full-on desperation and insensitivity.
When considering the way that marketing was, and still should be, it’s important to consider why people buy, patronize and engage the way they do with others, especially brands. To paraphrase a long-ago Presidential campaign, “it’s the value, dummy!” – and as much as we believe that it might be cute pictures of cats, value is definitely the name of the game. Getting on your knees and begging for attention is not marketing, nor is it social media – getting on your knees is desperation and a pathetic way to fish for likes. Asking individuals in private messages, introductory wall posts and elsewhere to like your page is akin to pestering individuals for a bit too much of time that they cannot commit to spending on your page.
So how do you avoid this from happening, if you are that individual?
1) Start creating engaging content: Good content always wins points with people. Relevant content is even better. If your page is stale, empty or doesn’t have much to be desired, look at whether you should even have a social media presence.
2) Partner up with other pages: Make it known to others that you would like to work with them on a shared social media presence. Follow through, otherwise a partnership doesn’t make any sense.
3) Engage! Having a conversation is always good for getting others involved. Just pushing content never makes much sense.
Albert Qian writes for The Social Media Dude