Beyoncé is the new face of H&M’s upcoming summer campaign. Are you surprised? We usually see the Queen in very expensive clothing and footwear.
Beyonce explains in a press release, “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
A song titled ‘Standing On The Sun’ will accompany ‘Beyoncé as Mrs Carter in H&M’ and will ‘drop’ sometime in May
The campaign titled, “Beyonce as Mrs. Carter in H&M”. Are you ready for Mrs. Carter?