In any decision making process the first step is always to recognise the problem and identify a solution. The same is true when it comes to promoting or advertising your café or restaurant. The ultimate goal is to get more customers to visit your establishment. The first step in coming up with a solution is usually recognising the need to use an external medium to advertise your café. From there it is a logical step to look at using banners and polished silver aluminium premier posts to get the job done.
There are some very important factors that should be taken into consideration to ensure the effectiveness of your banner. Here are a few ideas to consider.
You must have something to say about your café or restaurant. Bear in mind that a picture is worth a thousand words. Decide on the messages that you want to be displayed on your banners. You may wish to use photographs and texts together or by themselves.
Cafes usually display menu items. To effectively display food choices, pictures are critical. A glossy picture of a delicious, sumptuous meal is a great attention grabber. The pictures can be accompanied by text that describes the meal or even its preparation process. Prices and specials can also be mounted but can also benefit by adding pictures.
Size does matter. The size of the advertisement is just as important as the content. The advertisement loses its effectiveness if it does not reach its target audience. It is the difference between a whisper and a shout. It is important to note how far away your audience is from the location of your banner.
If they are nearby, as in a food court or mall, then the size can be smaller. They should be able to attract the attention of passers-by and easily be read by them. If they are farther away or driving by the location, then the information, text, and photos on the banner needs to be much larger.
You will want to do a little research to determine the prime location for your polished silver posts banners. Your time and investment would be wasted if no one sees the banner. It does not do the job it was intended to do, which is to generate interest and increase the visitors or patrons to your restaurant. Look for areas that are well populated and have a lot of foot traffic.
The great thing about using banners mounted on a post is that they can be easily moved. Throughout the day traffic patterns can change. You may need to move your banner to maximise the number of people who view it. If you choose the two sided option, then you have the potential to reach customers from two different directions at once.
How many banners do you need in order to achieve maximum market penetration? You may need quite a lot of signs. You may also be guided by budget and just good old common sense. It’s a good idea to try one at first to see how it works. Then, you can invest in others as you learn new tricks from your old mistakes.
Mike Hooper is a content writer for Main Event and its associated companies. You can find him on Google Plus. Please add him to your circles.