A website depends on traffic for survival. It is critical that your site is well-promoted through search engine optimisation strategies as well social media. While having new or unique visitors helps grow your online business, a critical element every website owner should also give special attention to are the returning customers. Your success in industry is highly dependent on the conversion of a new visitor to a loyal patron.
Here are some easy tips that can help you do that:
Provide Fresh, Quality Content
Nobody likes a dormant website. People always look for new, interesting and relevant information. It can be said that this generation is very much addicted to knowing what is happening in the world at this exact moment. It is for this very reason social network sites are very popular. Each moment the social news ticker updates and one is given a fix of news items, links, photos and videos. If you want your audience to keep coming back to your site, it is important that your site publishes new information as often as possible.
If you own a business site promoting your services, make sure that you create a blog on it. This can be used as a platform for upcoming marketing campaigns as well as hub for sharing news items on your industry. It does not have to be all serious content. What matters is that your site is always rich with information.
Engage Your Customers
People like to talk and interact with their service providers. The last thing you want is hearing bad reviews from a third-party. Apart from creating a “contact us page”, create a forum area where people can post questions about your services or goods. Make sure that you moderate it properly, and add sections that will be useful for your clients. If you are providing a range of products, create a forum area for each of them. This way you can drive a community of people who can share resources and information to others about your goods.
Another important method of engaging with your visitors is through surveys or questionnaires. You can either send it through email or use survey creator sites that can set it up for you. Make sure that you do this periodically to assess how your site is performing and how you can improve. Offer discounts or deals so that your respondents will be encouraged to answer the questions.
A website does not have to be complicated. In fact, some of the most popular sites on the web have very simple designs. You will find that these sites are highly focused on one thing: the client. If you want your visitors to keep coming back, give them what they want – attention.