In the competitive restaurant industry, success relies on more than delicious food and drinks. Winning restaurants thrive thanks to the focus, speed, and teamwork of the management and staff. Gain an edge over the competition by integrating technology wherever you can. Learn three ways technology can improve your restaurant’s efficiency.
1. Online Ordering: Reduce Time Spent on To-Go Orders
In the past, restaurants had to take to-go orders from customers either in-person or over-the-phone. But now, online ordering makes it easy for customers to take their time ordering and check the accuracy of their orders themselves.
This process saves staff time, freeing them for other tasks like preparing orders, clearing tables, and helping out the waitstaff as needed. And since people can make online menu changes in minutes, you can avoid miscommunication with your customers and keep them up-to-date on your offerings, a great way to improve Restaurant’s Efficiency.
2. Point-of-Sale Software: Serve Customers Quickly
Decreasing your waitstaff’s response time is a way technology can improve your restaurant’s efficiency. You can do this through handheld ordering systems, which provide many benefits to your restaurant. They increase waitstaff efficiency by allowing servers to input orders immediately, accept payments, and produce receipts at customers’ tables. Processes that used to take minutes per table and require waitstaff to walk around the restaurant now take moments and require fewer steps.
With a handheld ordering system, staff can take orders more accurately, and orders arrive at the kitchen faster, helping reduce customer wait times. And these devices allow for faster payment processing, allowing staff to spend time on other duties and contributing to customer satisfaction.
3. Digital Loyalty Programs: Increase Customer Engagement
Digital loyalty programs make it easy for you to reward customers for their business and gather useful information about their preferences. These programs organize data and make it easy for you to tell what items are popular and when, helping you tailor your restaurant and stay focused on what brings the most business.
Not only do digital loyalty programs increase customer engagement, they also increase your interaction with your customers. You can quickly apply discounts and coupons to orders, too. And you can hear directly from your customers with reviews, giving you the opportunity to improve your business as needed and meet your customers’ needs. With a digital loyalty program, it’s quick and convenient for you to run the best restaurant you can.
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