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Benefits of Showcasing Your Photography Online

The world is surly trending towards the Internet. It is not just a place to find information and socialize with your friends. With each day, more business owners and freelancers are discovering that the Internet can help them promote their business.

For photographers, building a quality portfolio of clients can be a challenge, especially if you are using your camera to pay your bills. In these instances, you need to work fast to make money that will support you or your family.

Here are just a few of the benefits that you would receive y showcasing your photography online.

Reach a wide audience

Millions of people use the Internet every day in America alone. For your local area, there may be thousands of potential clients that can see your work on various websites, such as Facebook, Flickr and DeviantArt. If you are already used to marketing your photography business in the local paper, then promoting your business online should not be a problem. In fact, most photographers discover that a simple Facebook page or Google+ account is enough to showcase their business to friends, family and other peers.

When you use Facebook as a tool to showcase your portfolio, you make it very easy for people to see your work. In fact, you can include your Facebook URL on your business cards. The best part is that almost everyone is familiar with Facebook; they already know how to use the site. Therefore, there should be no problem pointing potential clients to your Facebook page to view your work.

Passive marketing

Unlike other marketing methods, you do not have to be fully involved with your online marketing strategy. While it does help to do a daily assessment of your online marketing methods, it is not necessary. You can set up your accounts and let the Internet do the work for you.

For example, if you showcase your work on deviantART.com, you can upload your pictures and set relevant tags. This will make it possible for people to find your work by entering specific search terms.

On Facebook, you can make status updates from your business page, which may stay on some people’s home newsfeed for a few days.

Better organization

Photographers need to be very organized to be effective. They need to manage their photo collection, tax papers, invoice billing and other business matters. The Internet is a great tool that can help photographers not only stay organized, but also save time in doing so.

Sites like Photobucket are designed to help people keep their pictures organized. Photographers should take advantage of this and other related sites to organize their older photos.


Out of all these points, the greatest benefit is surly the social networking point. Photographers can network with potential clients and colleagues to help them further their business. Nevertheless, every serious photographer should take full advantage of what the Internet has to offer. From marketing to billing, the World Wide Web is a great tool for every aspiring business owner.

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